Pepe Carlos is a member of La Santa Cecilia, a Latin Grammy Award-winning band based in Los Angeles. View Gallery: Photos: "¡Americano!" off-Broadway premiere in New York City on May 1 Why La Santa Cecilia is performing at Latin Loud The story behind “¡Americano!”: 'This could be the next 'In the Heights' It’s simply using the arts to be able to communicate a very important message.”
Our investment in '¡Americano!' is no different than this concert. “Reaching the community through the arts is a different avenue," he said. "It allows us to communicate with people in different ways. The arts have become its newest way to invest in the Latino communities. The organization has used several traditional avenues for advocacy, Gonzales said. More recently, the organization invested $1.75 million in the Arizona-created "¡Americano!" musical which opened off-Broadway in New York in April 2021. The organization helps meet the needs of the Hispanic community in five ways: health and human services, housing, education, economic development and advocacy. Since the start of the pandemic, CPLC has served more than 2.1 million people across the Southwest with offices in Arizona, New Mexico, Nevada, California and Texas. Voting is something that really adds value to the overall well-being of one's community.”ĬPLC started in 1969 with a vision to advocate for Latin American communities across Arizona. "This is not just an exercise in futility. "Policymakers cannot ignore a large group that is engaged,” Gonzales said. Voter data released by CPLC showed that more than 156,000 Latinos in Arizona cast a ballot in Arizona’s primary election, an increase of 30,000 voters from the last midterm primary election in 2018. The goal of the Latino Loud campaign is to increase voter participation by more than 50,000 votes in Arizona for the 2022 midterm election on Nov.
#UFORIA LATINO MIX LIVE PARTICIPANTS FREE#
More: Arizona primary voters set a new turnout record, fueled by early voting How the free Latino Loud concert came about As we get closer to the polls we asked, 'What big blowout event can we do?' That’s when the idea came and we said, ‘Let’s do a concert.’” We are doing everything we can to remind people to get out and vote. “There’s no greater way to empower communities than by encouraging them to vote. The mission of CPLC is to empower lives,” said Max Gonzalez, executive vice president of Chicanos por la Causa. “We are trying to increase voter participation and voter engagement. It’s part of Chicanos por la Causa’s Latino Loud voter campaign. A $10 million investment, the campaign has included door-to-door visits, speaking at events, sending direct mail and advertising on digital media. The concert at Ak-Chin Pavilion will feature Chicano Batman, La Santa Cecilia, La Sonora Dinamita and Orkesta Mendoza.
View Gallery: Chicanos Por La Causa announces $10M Latino voter campaignįour Latino bands are coming to Phoenix to throw a free concert encouraging people to vote in the upcoming midterm elections.
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